And the song that chose me is....

So project 7 is upon us!...and it is entitled...'Storybook Songs'!

You are going to explore how a basic narrative form (simple CD book format with words and images) can be used to powerfully communicate emotion and personality to an audience. Book formats are a little like a sequence of individual frames from a short piece of film. When we digest information from a book we do it over a period of time, page by page.

It is completely different to the way we take in information from billboards, magazine ads or, as in the case of digital music, postage stamp-sized iPod icons. As with film, we also have the possibility to surprise or challenge our reader, as they just don’t know what will be on the page that follows the one they’re looking at. You can employ variation to keep them interested or bore them to death with page after page of repetitive uniformity…

Deliverables

1. Six page CD ‘booklet’ insert – 120mm X 120mm

including the song title and artist on the topmost

page. Jewel Case Back card – 118mm high X 150mm

wide (each spine is 6mm wide) including the artist and

title on each spine. Digipak and custom-made designs

have a maximum dimension of 125mm high X 142mm

wide although there is no restriction on thickness of

the spine.There is no restriction on the size of associated

packaging.

2. Research and development work showing the

journey to final artwork remains an important element

of the assessment process.

3. Your completed (apart from the final section) self

reflection form

Points to consider

Like an actor playing a part, your treatment of the

lines should be believable and true to the original

artist’s intentions. At worst your design should

complement the experience of listening to the song,

at best it should positively add new dimensions to the

experience!

If you were an actor reading these your song’s lyric as

lines on stage you would be expected to have:

1. Explored and understood the lyric’s meaning (are

the words used literally or metaphorically?)

2. Found a point of view or tone of voice that

represents the lyric effectively

3. Brought something of your own experience

and personality to the performance - what special

‘something extra’ does a good actor bring to the part

they are playing?

You should exploit the unique possibilities of format

in enhancing such things as the drama, pace, humour,

mood and meaning of the written/sung words.

Your final piece has the potential to be both interactive

and tactile. Think about materials and surfaces and

how they can hugely enhance the viewer’s sensual

experience.

Consider changing the format of ‘spreads’ by including

‘gatefolds’ and ‘fold outs’; binding in different types/

colours of paper/materials; cutting the page (holes,

slicing the edge etc.); utilising accordion folding etc.;

pop-ups; ‘tipping in’ (sticking things on to the page);

employing a slipcase.

And the song that chose me is.....


Flanders and Swann-A Transport of Delight

A Transport of Delight

Some talk of a Lagonda, some like a smart MG,
Or for a bonny army lorry, they'd lay them down and dee.
Such means of locomotion seem rather dull to us,
The driver...
... and conductor of...
... a London omnibus!

Hold very tight please, ting ting.
Hold very tight please, ting ting.

When you are lost in London, and you don't know where you are,
You'll hear my voice a-calling, "Pass further down the car!".
And very soon you'll find yourself inside the terminus,
In a London transport, diesel engine, ninety-seven horsepower omnibus.

Along the Queen's great highway, I drive my merry load,
At twenty miles per hour in the middle of the road.
We like to drive in convoys, we're most gregarious,
The big six-wheeler, scarlet painted, London transport, diesel engine, ninety-seven horsepower omnibus.

Earth has not anything to show more fair,
Mind the stairs, please, Mind the stairs... Mind the stairs...
Earth has not anything to show more fair, Any more fares?
Any more fares, any more fares?

When cabbies try to pass me before they overtakes,
I sticks me flippin' hand out as I jams on all me brakes.
Those jackal taxi drivers can only swear and cuss,
Behind that monarch of the road,
Observer of the highway code,
That big six-wheeler,
Scarlet painted,
London transport,
Diesel engine,
Ninety-seven horsepower omnibus.

I stops when I'm requested, although it spoils the ride,
So we can shout, "Get out of it! We're full right up inside".

We don't ask much for wages, we only want fair shares,
So cut down all the stages, and stick up all the fares.
If tickets cost a pound apiece, why should you make a fuss?
It's worth it just to ride inside,
That thirty-foot long by ten-foot wide,
Inside that monarch of the road,
Observer of the highway code,
That big six-wheeler,
Scarlet painted,
London transport,
Diesel engine,
Ninety-seven horsepower,
Ninety-seven horsepower omnibus!

Hold very tight, please!