Sunday 14 October 2012

Rock-hard Rockwell

I have struggled to find examples of Rockwell Bold.
Rockwell was based on an earlier font, Litho Antique, created by William Schraubstadter in 1910.
Rockwell belongs to the 'Slab Serif' classification, so called because the serifs are sturdy and 'slab-like' without brackets connecting the serif to the stem. 
Litho Antique became popular in Europe in the late 1920's and so was re-issued. Supervised by Frank Hinman Pierpoint at The Monotype Foundry's in-house design studio, new characters were added to the original Litho Antique and the modified result was 'Rockwell Antique' released in 1931.
Rockwell Bold is often confused with a similar type-face, 'Stymie Extra Bold' which is used by The New York Times for headlines in it's Sunday magazine.
 
This font looks like Rockwell....

...however, the G in this image has a tail which is not present in Rockwell  type which makes me think it may be Stymie Extra Bold or Litho Antique.
 
This font has been chosen to promote the food offer in 'The Hungry Horse' pub. The food here is very much in the American style of sizzlin' platters, ribs, corn on the cob and steaks, very masculine and unsophisticated, real cowboy food!


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